Naiade held the first Global PR Conference in South Ari Atoll at Diva Maldives. Five world-class Public Relations Agencies specialized in luxury hotels & resorts joined the Executive team of Diva for a two day meeting from 13-14 April.

The objective of the meeting was to identify and get ideas from the top management of Diva properties and to incorporate these ideas in their future promotions. The issues discussed include global economic crisis, its impact on the tourism industry and how the properties of Diva could react to the challenges faced by the crisis.

A presentation was given by Mr. Najumulla Shareef, Senior Marketing Officer on behalf of the MTPB. In his presentation he highlighted the issues and actions taken by MTPB during the global economic crisis. He also discussed the activities planned to carry out during 2010 together with the challenges faced by the MTPB due to substantial budget cuts from US$5m to US$2.7m

Also information was shared about the marketing and communication activities planned for the future including e-marketing projects and how the resort and MTPB could collaborate in carrying out promotions in a mutually favorable manner for the resorts and the destination.

In concluding the meeting DIVA Maldives assured its support for the destination promotion activities and the resort welcomes promotional fam trips for the media and journalists.

Diva’s parent company NAIADE is a major player in the Mauritian hotel industry, a dynamic hotel group with more than fifteen years of experience and is renowned for an impeccable know how and a dedicated service.